News & Events

July 20, 2021

Roth Cheese Introduces New Packaging for Gouda and Smoked Gouda Products

A bright, new look for Roth Cheese’s popular Gouda line hits grocery stores this month.

Wisconsin (July 8, 2021) – In response to the growing demand for Gouda, Roth® Cheese, makers of award-winning specialty cheese, has introduced a new look for its line of Gouda products. The updated packaging – punctuated by easy-to-spot labels – will be featured on new wedges and slices for fan-favorites Roth Gouda and Natural Smoked Gouda.

“As trends and colors evolve, we want our packaging to stay current,” said Heather Engwall, Vice President of Marketing for Roth Cheese. “We are excited to deliver the same delicious Gouda cheese that our fans know and love, now with a bright and fun aesthetic that is sure to catch the eye of any cheese counter visitor.”

Cheese-lovers can now find the newly packaged Gouda while shopping at their local grocer. Consumers will also be able to find the updated items on direct-to-consumer grocery delivery service, Imperfect Foods, who has added Roth Gouda and Roth Smoked Gouda to their growing list of product offerings. To find Roth Cheese near them, consumers can also visit our product locator.

Gouda is a favorite of American consumers and has seen a significant rise in popularity over the years. In fact, from 2016 to 2019, retail Gouda sales grew four times the rate of the total specialty cheese category. 

Roth Gouda is made in Wisconsin, where green pastures, fresh air and rBST-free milk allow cheesemakers to craft this quintessential Dutch cheese. Crafted from locally sourced milk, its mellow and mild sweetness make it an ideal addition to everyday dinners and photo-worthy cheese boards.

Roth Natural Smoked Gouda is made with the same special care, before it is delicately smoked. The process adds a subtle flavor to this popular cheese, making it a creamy, smoky favorite perfect for game day and cooking.

Roth also crafts Aged Gouda and Spinach Artichoke Gouda. See the full line at

Photo assets available in the Image Gallery.

About Roth® Cheese
Roth® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been crafting specialty cheese in Wisconsin since 1991. Roth is known for producing award-winning cheeses like Grand Cru® and Buttermilk Blue®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.

For more information about Roth Cheese, visit, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.