Athenos Brings Whipped Feta Dip & Spread to Market
Emmi Roth, a leading provider of specialty cheese and packaged hummus, has added a new creamy and tangy Whipped Feta Dip & Spread to its Athenos line.
Strong brand awareness and the growing popularity of Whipped Feta drives product innovation.
According to Circana, the feta category has grown by more than $100 million over the past four years and consumers are finding more ways to use feta*. Athenos is America’s number one feta brand.
“Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads! As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions.” said Amie Wentz, Director of Brand Management for Athenos. “To drive increased usage occasions, we’ve made feta even more convenient for consumers to put on their sandwiches, wraps, bagels, pita chips or even veggies!”
The Whipped Feta Dip & Spread comes in a shelf-friendly 8-ounce size and is packed six to a case for easy restocking. It is currently available exclusively at Walmart stores across the United States.
*Source: Circana, Total US Multi-Outlet YTD 8/13/2023, Natural Feta Dollar Sales
