News & Events

August 27, 2021

Roth Cheese Upgrades Format and Packaging of Signature Grand Cru Products

Wisconsin (August 27, 2021) – As more consumers find at-home uses for Swiss-inspired cheeses, Roth Cheese has introduced new packaging for their popular line of Grand Cru® products. Highlighted by eye-catching labels set to hit shelves in September, the update also includes a shift from wedges to blocks, making Grand Cru even easier for consumers to cook with.

“Our commitment to consumers is to continually develop and evolve our product lines to stay relevant as their needs and lifestyles adapt,” said Heather Engwall, Vice President of Marketing for Roth Cheese. “With the new look and format of our Grand Cru, customers will be able to provide the Alpine-style products that shoppers are looking for.”

Inspired by Switzerland and rooted in Wisconsin, Roth’s signature Grand Cru tells the story of history, tradition and commitment to cheesemaking. The newly designed Grand Cru labels feature Scherenschnitte, the traditional art of Swiss paper cutting. This folk art emerged in Switzerland in the 1800’s and remains a tradition today. The cheesemaker says the inspiration of Scherenschnitte also symbolizes the art, craft, and skill that is part of the cheesemaking culture at Roth.

Continuing in the spirit of Swiss heritage, Roth’s award-winning Grand Cru is crafted in the same way as Switzerland’s most popular cheese. To create the cheese’s robust flavor, fresh Wisconsin milk is heated in copper vats and carefully aged by Roth’s cellar masters for at least four, six, or nine months, depending on the product. Grand Cru is exclusively aged on spruce boards imported from Switzerland, resulting in a nutty, full-bodied cheese unmatched in the United States.

The new Grand Cru format offers unmatched versatility, making it a great addition to cheeseboards big and small, the perfect companion for at-home chefs, or a delicious snack for cheese-lovers. The updated packaging will be represented on several of Roth’s popular Grand Cru products, including:

  • Roth Grand Cru®Roth’s youngest, creamiest and mildest washed-rind Alpine-style cheese is perfect for melting and cooking. Grand Cru® is made in imported copper vats using fresh Wisconsin milk, then aged 4+ months.
  • Roth Grand Cru® Reserve: Hand-selected to age at least six months in the Roth cellars, Grand Cru® Reserve is wildly awarded for its bold, savory taste and signature flavor. Its optimal flavor makes this cheese ideal for cheeseboards and entertaining.
  • Roth Grand Cru® Surchoix: This limited production World Champion cheese is the best of the best – handmade and then aged nine or more months under the careful watch of our cellarmasters. This washed-rind Alpine-style favorite is only released when it reaches peak flavors of caramel, fruit and mushroom.

To view Roth Cheese’s full line of products, visit

Photo assets available in the Image Gallery.

Media Contacts:

Abby Despins, 608-293-1003;

Kirsten Leeds, 608-350-9965;

About Roth® Cheese
Roth® Cheese is a part of Emmi Roth, one of the nation’s largest producers of specialty cheese. Cheese experts at Roth have been crafting specialty cheese in Wisconsin since 1991. Roth is known for producing award-winning cheeses like Grand Cru® and Buttermilk Blue®, everyday favorites like Havarti and Gouda and innovative new snack and grab-and-go cheeses.

For more information about Roth Cheese, visit, or find Roth Cheese on Instagram and Facebook. For downloadable product assets, visit the Emmi Roth Media Center.