Fitchburg, Wisconsin – To tell a deeper story about the origin and tradition of authentic cheeses from Switzerland, Emmi USA has introduced new packaging for their core products.
The company’s imported Le Gruyère AOP, Emmentaler AOP, Appenzeller and Tête de Moine cheeses can now be found with updated labels to tell a deeper story about where they are made. Each cheese label is uniquely designed with the symbols that relate to its cheesemaking region through Scherenschnitte, the traditional art of Swiss paper cutting. This folk art emerged in Switzerland in the 1800’s and remains a tradition today. The company says the inspiration of Scherenschnitte also symbolizes the art, craft, and skill that is part of the cheesemaking culture at Emmi.
“We know through research that consumers appreciate the tradition of Swiss cheesemaking, but not many know the stories behind the cheeses they buy,” said Heather Engwall, Vice President of Marketing for Emmi Roth, the parent company for the Emmi USA brand. “The new packaging for some of our most popular Emmi products will help us tell those stories on shelf and make consumers confident they are buying some of the best cheeses in the world.”
The new packaging also includes added non-GMO and lactose-free call-outs, as well as pairing and recipe ideas.
Emmi has the top exact-weight Gruyère product in the country, which continues to see impressive growth with 11 percent dollar growth in 2019. This is no surprise since combined, all of the Emmi Gruyère products continue to outpace total specialty cheese growth by seven to one.
Emmi Le Gruyère AOP is available in 8-ounce, 6-ounce and 5.3-ounce exact weight portions. Emmi Emmentaler AOP is available in 6-ounce and 5.3-ounce exact weight options. Appenzeller, Tête de Moine, Le Gruyère AOP and Emmentaler AOP are also sold in wheels and foodservice formats.
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About Emmi USA
The Emmi USA brand is part of Emmi Roth, a subsidiary of Emmi Group, the largest Swiss milk processor and one of the most innovative premium dairies in Europe. Emmi Group passionately supports farmers, cheesemakers and family tradition. They believe in sustainable agriculture and respect for the people, land, and animals that make their business possible. While holding fast to the traditions that make them an industry leader, they continually strive to innovate new cheeses from Switzerland that expand your palate and inspire your inner chef.