News & Events

January 19, 2018

Roth® Snack Cheese Gives New Option For Cheese Buyers

New Creamy Cheddar, Creamy Gouda, and Creamy Whole Milk Mozzarella
Roth® Snack Cheese brings new opportunities for evolving grocery deli cases

FITCHBURG, Wisconsin – Ninety-four percent of Americans snack at least once a day*, and Emmi Roth, a leading provider of specialty cheese, decided it is time to give them more options. The company has introduced a new snack cheese from their Roth® brand of award-winning specialty cheeses. Available in three varieties – Creamy Cheddar, Creamy Gouda, and Creamy Whole Milk Mozzarella – Roth® Snack Cheese is made with exclusive recipes and boasts bright packaging that is made to stand out in the deli case.

According to IRI data, deli snack cheese is leading overall category growth for cheese snacks.

“We’ve spent a lot of time discussing cheese and snacking trends with customers and consumers,” said Heather Engwall, Director of Marketing at Emmi Roth. “Premium branded deli snacks have been stealing share from traditional dairy snacks for the past few years and the trend is continuing as consumers seek specialty items. Roth® Snack Cheese is that product for grocers looking to drive sales in their deli area.”

Available in 6 and 10 count bags, each .75 oz. round portion is crafted from fresh, rBST-free milk, free of preservatives, only 70 calories, naturally gluten-free, and has 5 grams of protein.

“We created this new snack line to meet the needs of consumers looking for a high quality, good tasting snacking option,” said Engwall. “Each cheese has a unique, creamy texture and taste unlike any other snack cheese on the market. It’s made using all of the standards of our existing specialty cheeses that customers know and love, including the use of fresh, local rBST-free milk. This is the type of snack cheese a mom would buy for her kids, but will include it in her lunch, too.”

Roth Snack Cheese is now available for retailers and will hit shelves this spring.

Learn more at

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Media Contact: Abby Despins, 608-293-1003,

About Roth®
Roth® cheeses are made using the freshest, local Wisconsin milk. We make traditional cheeses inspired by our Swiss heritage, like Grand Cru®, innovative Wisconsin originals such as Roth Prairie Sunset® and Roth GranQueso®, and everyday favorites like Buttermilk Blue®, Havarti and Gouda. We have earned top awards for our cheese from national and international competitions, including the title of World Champion at the 2016 World Championship Cheese Contest for Roth Grand Cru® Surchoix. Learn more at

About Emmi Roth
Emmi Roth, a subsidiary of Switzerland-based Emmi Group, is a leading provider of specialty cheeses. Our expansive portfolio displays a unique marriage of cheeses from two different worlds with very similar traditions and local values – from handcrafted award-winning Roth cheeses from Wisconsin to Emmi’s full range of traditional varieties imported from Switzerland.

*Mintel, Snacking Motivations and Attitudes US 2015