News & Events

June 6, 2017

Emmi Roth Launches New Look for Roth® Cheese

FITCHBURG, Wis. – Emmi Roth, a leading provider of specialty cheese, is introducing a new look for its Roth® brand of specialty cheeses from Wisconsin. The new labels are designed to help consumers navigate the specialty cheese case with ease and help them learn more ways to incorporate cheese into everyday cooking and entertaining.

Each cheese’s label features unique usage suggestions, such as “Add to a sandwich” or “Melt over nachos”; pairing ideas, like “Pairs well with lager or fruit”; as well as tasting notes like “Mild & Buttery” or “Spicy & Creamy” to help consumers understand their cheese selections before they take them home.

“Over the years, we’ve continued to hear how complex the purchasing experience is for the average cheese buyer”, said Tim Omer, President and Managing Director at Emmi Roth. “Our Wisconsin-made Roth specialty cheeses are made for everyday occasions. It is our goal, and our responsibility, to help consumers better understand the cheeses they’re buying. This new packaging does that, and we’re really excited to see the new labels hit shelves.”

The new labels will appear on all Roth cheeses – from retail cuts of Havarti to wheels of Grand Cru® and more. Retail buyers and consumers will begin to see the new look starting late summer.

All Roth cheeses are still crafted in the same traditional ways, using fresh, rBST-free milk from local dairy farms within 60 miles of their creameries in the rolling hills of Southern Wisconsin.


About Roth®
Roth® cheeses are made using the freshest, local Wisconsin milk. We make traditional cheeses inspired by our Swiss heritage, like Grand Cru® and new, innovative Wisconsin originals such as Roth Prairie Sunset® and Roth GranQueso® and everyday favorites like Buttermilk Blue®, Havarti and Gouda. We have earned top awards for our cheese from national and international competitions, including the title of World Champion at the 2016 World Championship Cheese Contest for Roth Grand Cru® Surchoix. Learn more at

About Emmi Roth
Emmi Roth, a subsidiary of Switzerland-based Emmi Group, is a leading provider of specialty cheeses. Our expansive portfolio displays a unique marriage of cheeses from two different worlds with very similar traditions and local values – from handcrafted award-winning Roth cheeses from Wisconsin to Emmi’s full range of traditional varieties imported from Switzerland. Learn more at

Media Contact: Abby Despins, 608-293-1003,