Cheese Expertise and Innovation Shine at IDDBA 2025 with New Products from Emmi Roth

STOUGHTON, Wis., June 3, 2025 – Emmi Roth, a leader in specialty cheeses, will proudly showcase its latest offerings from Athenos, Emmi, Roth® Cheese, and Cowgirl Creamery at the International Dairy Deli Bakery Association (IDDBA) 2025 Show in New Orleans.

“From bold new flavors to cutting-edge shredded, block, wedge, and crumbled cheese capabilities, we are always striving to meet and exceed our customers’ expectations,” said Tony Salathe, Senior Vice President of Sales, Emmi Roth and IDDBA Board Member. “IDDBA 2025 is the perfect opportunity to share our newest products and innovations with the industry.”

New Products and Expanded Capabilities

Emmi Roth continues to push boundaries with its state-of-the-art cheese conversion facility in Stoughton, Wisconsin. Opened in late 2022, the facility enhances the company’s ability to serve customers with more diverse formats, including custom shred blends and meal kit sizes, using favorites like Athenos feta, Roth Grand Cru®, Gouda, Havarti, Fontina, and more.

Athenos, America’s number one feta brand, will showcase several exciting products, giving consumers even more reasons to love feta:

• Athenos Imported Chunk Feta is crafted in Greece using a traditional recipe and a blend of sheep’s and goat’s milk. Packaged in brine, this 5 oz. chunk delivers the rich, tangy flavor and creamy texture that consumers adore.
• Athenos Protein Packed 5 oz. Crumbled Feta offers more protein than traditional crumbled feta while maintaining its beloved flavor.
• Athenos Whipped Feta Dips & Spreads are expanding with bold new flavors. Made with signature creamy whipped feta and on-trend ingredients, the 6 oz. Mango Jalapeno, Cucumber Dill, and Roasted Red Pepper varieties meet consumer demand for flavorful snacking options.
• Athenos Feta with Tajín is a mealtime game changer, combining the #1 feta brand with Tajín seasoning for a zesty chili-lime twist. This crumbled feta is perfect for taco night or elevating everyday meals.

Roth Cheese introduces a delectable new line of dips and spreads, each made with real, award-winning Roth Cheese from Wisconsin. Flavors include Caramelized Onion with Grand Cru®, Chunky Blue Cheese, Jalapeno Havarti, Buttery Garlic & Herb, and Buffalo Ranch Gouda.

“This year, we’re bringing an incredible portfolio of new products that blend tradition with innovation,” added Salathe. “Attendees can look forward to experiencing the full spectrum of our cheese expertise, from the number one feta in the United States to an iconic artisan cheese brand.”

About Emmi Roth Emmi Roth is a trusted leader in specialty cheeses, recognized for crafting award-winning cheeses in the U.S. and importing some of Switzerland’s most beloved varieties. With operations across five locations in Wisconsin, the company represents brands such as Athenos, Roth® Cheese, and Emmi USA. To learn more, visit emmiroth.com or follow us on Facebook and LinkedIn.

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