News & Events

June 2, 2023

Emmi Roth Announces New Products from Athenos, Roth® Cheese and Emmi USA

FITCHBURG, Wis. [June 2, 2023] – Emmi Roth, an industry leader in providing the nation’s top specialty cheeses and foods, will showcase its new products from Athenos, Roth® Cheese and Emmi USA at International Dairy Deli Bakery Association’s IDDBA 2023 Show in Anaheim, Calif.

“Whether it is with new flavors or product innovations to meet customers’ needs, Emmi Roth is committed to developing solutions for our customers,” said Tony Salathe, Senior Vice President of Sales, Emmi Roth and IDDBA Board Member. “We’re excited to talk to attendees about our new products from Athenos, Roth® Cheese and Emmi USA and our new conversion facility, which will have expanded capabilities to better serve our customers.”

New custom cheese capabilities and new flavors

  • Emmi Roth’s new headquarters and cheese conversion facility in Stoughton, Wisconsin, is set to open later this year. The new facility will help Emmi Roth offer its customers enhanced capabilities to provide a variety of formats, including meal kit sizes and custom shred blends using Roth Grand Cru®, Gouda, Fontina and Havarti.
  • Roth Cheese has added two exciting flavors—Tomato Basil and French Onion—to its popular Havarti lineup.
  • Emmi Roth acquired Athenos in 2021. Since then, our sales team has been able to offer America’s number one feta brand to its customers. This year, Athenos is bringing a popular item to market with a Whipped Feta Dip & Spread. We’ve also launched a new, cleaner label recipe for Athenos Hummus and added several on-trend flavors, including Supremely Spicy, Zesty Lemon and Chocolate.
  • There’s a fresh new look and new Beer Cheese flavor for our popular line of Emmi ready-to-heat fondues.


About Emmi Roth

Emmi Roth is an industry leader in providing the nation’s top specialty cheeses. From making some of the most awarded cheeses in the U.S. to importing Switzerland’s most beloved cheeses, we work every day to create the world’s best. Emmi Roth has operations at five locations across Wisconsin and represents the top cheese brands in the U.S., including Athenos, Roth® Cheese, Emmi USA, and more. Visit to learn more, or find Emmi Roth on Facebook and LinkedIn.

Media contacts:

Abby Despins, Director, Communications

Kaya Freiman, Communications Manager